DYQUE Energy launches Mega Dealership Programme to unlock billion-naira solar projects
DYQUE Energy unveiled its Mega Dealership Programme at its 2026 Business Summit in Lagos, committing ₦500m in marketing and ₦300m in dealer incentives to accelerate large-scale solar project delivery across Nigeria.
DYQUE Energy held its Business Summit 2026 on April 1 at Four Points by Sheraton Lagos, bringing together dealers, engineering partners, and financing institutions to unveil a new partnership structure for delivering large-scale solar projects across Nigeria.
The summit, themed ‘Together We Generate,’ highlighted DYQUE’s Mega Dealership Programme, which aims to reshape the way large-scale solar projects are originated, financed, and delivered in Nigeria. The Mega Dealership Programme organises solar project delivery across four tiers: National Distributors handle product supply; Mega Dealers manage bulk product movement; EPC partners (designated Supa Dealers) handle engineering and construction; and DYQUE’s sales force identifies projects and connects them with financing institutions.
DYQUE’s General Manager, Fang Yu, flagged off the event with opening remarks, underscoring the company’s dedication to Nigeria’s energy sector and its goal of supporting 500 commercial and residential customers in saving ₦30 billion in 2026.
Yu added that the Dealership Programme would be a major shift in how solar projects are originated and delivered in the country, as the structure is designed to coordinate partners more efficiently across the solar value chain.
“This Mega Dealership Program creates a coordinated ecosystem where dealers, EPC partners, and financiers work together to deliver large-scale energy solutions more efficiently. It is designed to unlock access to structured project pipelines and expand opportunity across our partner network.”
DYQUE Energy’s ambitious bet
To support the programme, DYQUE committed ₦500 million to its 2026 marketing budget and set aside ₦300 million in incentives for EPC and Supa Dealer partners, with per-set incentives ranging from ₦50,000 to ₦80,000 depending on monthly sales volumes.
DYQUE’s National Sales Director, Samson Akejelu, added that the model’s appeal lies in EPC firms now having access to a pre-organised pipeline backed by financing, and M...
