“How to start a business,” “How to be a better person,” top Nigerians’ Google searches in January 2026
In just the first two weeks of January 2026, Google Search data reveals that Nigerians are actively searching for ways to improve themselves and build new ventures.
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It’s only the first few weeks of 2026, but Google’s Search data is already offering a clear window into the Nigerian mindset for the year. According to a recent Google search trends, the new year is driven less by vague resolutions and more by deliberate plans for growth, business creation, and personal development.<br />
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In the first two weeks of January alone, searches related to self-improvement and “becoming better” surged by 40%. Across different aspects of life, including careers, health, relationships, and skills, Nigerians are actively seeking tools and knowledge to level up.<br />
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“How to start a business” emerged as the most searched “how to start” query in early January, recording an 80% increase. <br />
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Interestingly, the side hustle has evolved. While traditional business is still king, Nigerians are increasingly looking to the creator economy to build their brands. The top “New Beginning” searches include launching a podcast, starting a YouTube channel, and starting a blog.<br />
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This reflects a growing interest in online platforms as income sources, personal brands, and scalable businesses, especially among younger Nigerians navigating a competitive job market.<br />
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Personal development is also becoming a central focus in 2026. Searches for “how to be a better person” grew by 20%, alongside queries about becoming better partners, listeners, and communicators.<br />
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Among the most popular searches were “How to be a better lover, husband, wife, girlfriend, or boyfriend,” “How to be a better listener,” and “How to become a better writer or singer.”<br />
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Top Google Searches in Nigeria (January 2026)<br />
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These patterns point to a broader desire for self-awareness, stronger relationships, and improved emotional intelligence.<br />
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Well-being as a priority <br />
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Searches for “how to eat healthy” and “healthy diet” increased by 40%, suggesting a renewed commitment to physical health. Mental wellness also gained similar attention, with searches for “how to meditate” ...
