Instict Bets Big on Partnerships to Boost Job Readiness Across Africa
The AI career platform is opening its doors, betting big...
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Instict, a fast-growing UK-based AI-powered career readiness platform, is emerging as a key player in how young Africans prepare for today’s job market. Built to close the gap between education and employment, the platform is focused on helping job seekers gain clarity, confidence, and real results, starting with Nigeria.<br />
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Across the continent, millions of graduates enter the workforce each year with strong academic backgrounds but little guidance on how hiring actually works. CVs go unread. Interviews fall flat. Rejections arrive without feedback. Over time, many capable candidates begin to doubt themselves.<br />
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Instict was created to change that experience. The platform uses artificial intelligence to help users build stronger CVs, practise interviews, write effective cover letters, and understand exactly what employers are looking for. Instead of pushing users to apply endlessly, Instict focuses on improving how candidates present themselves and how well they prepare.<br />
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“We are solving a preparation problem, not a talent problem,” said Omolade Awokola, founder of Instict. “Many people are capable, but they are navigating a system they were never taught to understand.”<br />
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Hiring today is structured and data-driven. Applications are filtered by software. Interviews follow predictable patterns. Employers expect clear, confident answers that demonstrate fit. Instict helps job seekers understand these expectations and prepare with intention rather than guesswork.<br />
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What sets Instict apart is its approach to scale. Rather than relying on advertising, the company works with organisations that already support job seekers at scale. These include job boards, universities, EdTech platforms, training academies, and recruitment networks. Through these partnerships, Instict’s career readiness tools are offered directly to users within platforms they already trust.<br />
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Many of these organisations focus on job discovery or skills training, but preparation is often missing. Instict fills that gap by turning career...
