Zedcrest Wealth Launches the “Make Accounts Great Again” Campaign to Redefine Wealth Management - Wire Nigeria

Zedcrest Wealth Launches the “Make Accounts Great Again” Campaign to Redefine Wealth Management

19 November 2025

Leading digital wealth management firm Zedcrest Wealth has announced the...

Zedcrest Wealth Launches the “Make Accounts Great Again” Campaign to Redefine Wealth Management

Leading digital wealth management firm Zedcrest Wealth has announced the launch of the Zedcrest Wealth Academy, an interactive digital learning platform designed to make financial literacy simple, engaging, and accessible to everyone.

The Zedcrest Wealth Academy reflects the company’s commitment to demystifying wealth creation by leveraging technology and superior insights to empower people with the knowledge needed to make smarter financial decisions.

“Many people hesitate to save or invest simply because they lack the confidence that they know what they’re doing,” said Adedayo Amzat, Group Managing Director at Zedcrest Group. “But when people understand money, when they feel informed and capable, they become more open to exploring smarter, more sophisticated ways to build their future.

“At Zedcrest, we believe that trust begins with knowledge. The person with expert knowledge that helps you learn about money is the one you’re most likely to trust with your money. That’s exactly why the Zedcrest Wealth Academy exists: to empower people through education, and in doing so, earn their confidence to walk with them on their wealth-building journey.”

Built with a gamified structure that mirrors the world’s most engaging learning tools, the platform turns financial education into an interactive, rewarding experience. Users can explore lessons across various levels, from beginner to advance on topics such as budgeting, investing, personal finance, and more. Each lesson ends with a short quiz that helps reinforce understanding, while coins, achievements, and streaks encourage consistency and help them track their learning progress over time. This hands-on experience turns complex financial concepts into bite-sized, relatable lessons, helping users build confidence in their financial decisions.

“Knowledge is the first investment anyone can make, and too many people see financial literacy as something distant or intimidating,” said Adetayo Jinadu, Product Marketing Lead, Zedcrest Wealth. “Howev...

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